Blue Ocean Strategy
By W.Chan Kim & Renee Mauborgne

Blue Ocean Strategy is a classic business model to create a uncontested market space and make the competition irrelevant. Till date, there are already a lot of examples from various industry that adopt this strategy in their own areas. Making it a well known and proven strategy in many business and companies.

I was influence by my workplace where they like to adopt this strategy in their business model which makes me pick up this book from the bookstore. This book provide a very clear insight of the Blue Ocean Strategy and how one can make use of the models to help create uncontested space within your market. A good strategy that can involves and applied to different industry and business.

In short, Blue Ocean Strategy are built on base on the following six principles:

Formulation Principles

  • Reconstruct Market Boundaries
  • Focus on the big picture, not the numbers
  • Reach beyond existing demand
  • Get the strategic sequence right

Execution Principles

  • Overcome key organizational hurdles
  • Build execution into strategy